YouTube Ads:

Creating a Youtube ad campaign
on Google Ads

YouTube is the world’s second-most visited website with 1.7 billion unique monthly visitors!

YouTube advertising is a powerful tool when marketing your business. Video ads generate over 3x as many leads when compared to static images. They can also generate 38% more impressions – those are some crazy findings!

However, these numbers make sense when you consider just how many people find themselves online each day. Did you know that 694,000 hours of video are streamed each minute on Youtube compared to just 452,000 hours on Netflix?

Let’s take a dive into all things Youtube and why you should be investing your hard earned marketing spend into the platform! We’ll also show you how to set up your first campaign.

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What is a Youtube ad?

Advertising on Youtube through Google Ads is a way of promoting your video content so you can increase your reach and brand awareness. Your advertisement can play before another user’s video starts or it can show up on the platform’s search results.

Why should I create Youtube content?

Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your Youtube channel can be used to promote and help your business in many different ways. It enables you to express your brand’s ‘personality’, offer helpful information and showcase your products.

YouTube’s range of uses can help you:

Demonstrate your products

Put your products into action and demonstrate to your customers why your product is useful to them. These types of videos are especially effective for companies that sell over the internet and need to reach their audience digitally.

Create a community

Businesses that can build an online community on Youtube gives their customers an opportunity to engage with and share the brand.

Show off your expertise

If you provide a service such as website design and development, think about posting short tutorials or tips online that will help educate your audience and potential customers.

Improve your website SEO

Video content is essential as part of your SEO strategy. YouTube makes adding this form of content easy with the option to embed your video content. Embedding from Youtube also helps your website load at a suitable speed, another important part of SEO. You can showcase your helpful content whilst avoiding slowing down your visitor’s download speeds.

Showing your brand's 'personality'

“Brand personality is a framework that helps a company or organisation shape the way people feel about its product, service, or mission. A company's brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm. Customers are more likely to purchase a brand if its personality is similar to their own.” Creating YouTube content gives you a chance to add this all important personality to your brand. For example, a marketing agency should not only post video tutorials, they should also share background information about the business, interviews with the team and clients.

Repurpose event footage

By using this platform you can immortalise certain types of content for everyone to see. Let’s say you hosted an Instagram live showing your audience a new and exciting way to drink your gin, you can then save that footage and upload it for everyone to see.

Answer customers' questions

Address FAQs or advise on any common problems a customer might face when using your product. Not shying away from these questions will build trust in your brand and your customers will appreciate the useful tips and tricks.

Create your Youtube channel

What are the benefits of Youtube advertising?

“Video advertisements are a great way to make your content memorable and more engaging for viewers. In a world where people are bombarded with ads at every turn, you want your content to stand out and really grab the viewer’s attention.” – The Channel Factory

And we agree! Now we’ve covered why posting general content onto Youtube is helpful for your business, let’s look into the benefits of advertising using the platform.

Connecting with your audience

Reaching the right audience

Creating a campaign only takes a few minutes

You can measure your success

Done right, Google ads will propel your business into the limelight, helping you reach new audiences and customers quickly. There are many different ways of using Google ads from appearing in searches, to displaying your product and (as we are covering) on Youtube.

As part of your digital marketing campaign, you can explore a few options to see what avenue is right for your business.

Read our tips on how to create an effective Google Ad campaign

How to create a Youtube ad

Depending on your goal, you can use different ad formats built for YouTube. These ad formats are:

Skippable in-stream ads

Non-skippable in-stream ads

Bumper ads

In-feed video ads

Masthead ads

Responsive display ads

Creating a Youtube ad can take only a few minutes, let’s focus on skippable instream ads. These can range from 12 seconds to six minutes and they feature a countdown timer on screen, as well as a link to the brand website.

Step 1. Upload your content

Simply log in your brand’s Youtube Channel and click ‘Upload Video’. Make sure you write an effective description involving keyword research, and linking to your website and other social channels.

Step 2. Create your campaign

Once you click create a new campaign you can then choose your goal from the options below.

And your campaign type which will be video.

You will then have the option to change your campaign subtype. For skippable instream ads select ‘video reach campaign’ and ‘efficient reach’ before pressing continue.

Step 3. Confirm the details of your campaign

Follow the process to name your campaign, confirm your budget, duration, location and languages.

Step 4. Add related videos

Related videos will offer an immersive video experience to help your ad’s message. They appear below your video ad to help increase engagement. Have a search on Youtube for 5 videos that you think will work well for this. Note them down and enter them here.

Step 5. Create your ad group

Fill out your ad group name then move on to demographics. Really think about your audience here and who you want to be targeting. What gender and age are they? And you can even direct your ad specifically to parents.

From there, enter your keywords and placement (this may take a little research on your end) but once done it is quick to enter.

Step 6. Create and publish your ad

Go back to step 1 and locate your Youtube video. All you need to do is copy the URL and paste it in the box below. You can also include your call-to-action and your headline here.

Et voila! Now press create campaign and you’re good to go!

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