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Website Redesign:

Why You Need To Refresh
Your Website Every 2-3 Years

90% of people have left a website because it was badly designed.

A website redesign is not always something a business or organisation wants but is it necessity. If your site is old or isn’t performing as well as you would like, it is time for a redesign.

In today’s highly competitive online market website performance is essential for increasing sales. For any website, whether it’s a big corporate site or a personal blog, your site must remain both modern and functional in order to stay competitive.

Your business is important to you, and you want it to be important to your clients as well. Customers may lose interest in your business before learning what you do if your website is hard to navigate. The most important thing you can do to ensure you put your best foot forward is to maintain your website.

We will discuss why you need to update your website regularly in this article and how to do so. So, let’s get started…

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What does ‘refresh your website’ mean?

The term “refresh” refers to any update that does not affect the overall structure of your site. Google, for example, may change its logo for a day, but it still runs exactly the same. You can refresh your website by updating your branding colours and graphics while keeping your content management system like WordPress or Squarespace.

Refreshing your website can be as simple as choosing a more modern font or as complex as overhauling your company’s colour scheme. The changes may be introduced all at once, or one at a time to test each update’s effect on your SEO.

Why is it important to refresh your website every 2-3 years?

A website audit includes an evaluation of usability and effectiveness. It’s recommended that design and infrastructure updates take place every 2 to 3 years, even though that can seem like a long time when technology advances so rapidly.

To keep up with the changes in search algorithms (and rank higher than your competitors) then you need to refresh your website regularly. If you’re still using old technology, it’s tough to keep up with all the new requirements set forth by search engines.

Your website will also benefit from fresh new content that will give you more traffic. Keeping your site’s content up-to-date allows you to build trust with your customers. In whatever market you are in, your site is likely to provide valuable information to your customers. Current information also helps you build domain authority.

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How does this affect the electronics industry?

Take the electronics industry as an example. In this sector, sales have decreased by 26%. A combination of factors including poor web design will attribute to this decrease. 

An estimated 40% of people will abandon a website if it takes more than 3 seconds to load. And a separate study found that 79% of people who had trouble with a site’s performance weren’t likely to visit it again, and around 44% of those people would tell a friend if they had a bad online experience!

In a world where consumers work and learn from home, computer and smartphone sales will grow even faster. According to statistics for March 2022, mobile sales are already at 56.45% and computers are 41.15%.

As smartphone and computer sales increase, it is logical to update your websites first for mobile devices, like smartphones and tablets and before updating them for computers.

Therefore, effective web design can increase conversion rates and sales just by refreshing your website’s layout, text, and forms. So, isn’t it time to update your website? Get a FREE consultation today!

Reasons why you should refresh your website for better usability

• New technology

The Internet is a rapidly developing and constantly changing field. A new technology stack should improve website performance, simplicity, lightness, and security. Updating your website to incorporate these new technologies, at least those related to your business, will allow you to provide your visitors with the best possible experience and service.

• Rebranding

A brand’s website is the first thing people notice about it and is the first impression they get of it. So, it’s crucial that this face is always in sync with your business.

Design trends

Although appearing old-school can be appealing in certain niches, plain old is not the same as old-school or retro. You’ll lose customers in no time if you don’t keep track of design trends. Alternatively, you’ll stop attracting new ones, which can be even worse depending on your business.

Decrease loading speed

In our everyday lives, we don’t have enough time to do everything. If a website takes too long to load, no one will stay. A high bounce rate is largely caused by slow loading speed. A large number of the latest trends in web development are aimed at making pages load faster. Using new technologies to update your website can lower your bounce rate and improve your Google ranking.

Data safety

Many websites store users’ personal and financial information digitally. Your medical history, for example, is likely to be stored on the servers of your healthcare provider. Often, even a year-old technology can be outdated under modern hacking attacks. Hackers can use hacked servers to send spam..

Provide flexibility

In 2021, Statista estimated that 54.4% of all website traffic will be generated by mobile devices. Even if you have a separate mobile app, your website still needs to be adapted to mobile screens; otherwise, you risk losing customers. The sooner you optimise your website for mobile, the better, especially if your business has been around a long time. Old technology did not allow for mobile optimisation, so old sites may appear incorrectly when viewed on mobile devices.

Higher search engine rankings

If you would like to rank higher than your competitors, you need to update your website regularly as search algorithms change. It’s also challenging to meet all the new requirements set out by search engines if you’re still using old technology.

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• Integrations

A website can be enhanced or made more engaging with the help of plugins and third-party web applications today. More are being developed every year. A major reason to redesign your website is to add such plugins. Here are just a few examples of possible integrations: social media, Google Analytics, CMS, sign-ups, etc.

Signs that your website needs an update

Website redesign
Bounce rate - Higher bounce rate percentage refers to visitors leaving your website after viewing one page. A high bounce rate indicates your UI/UX needs to be updated immediately.
Page loading speed - ​​A slow website will cause users to look elsewhere.
Leads and conversions - A drop in leads or conversions will happen when your website doesn't contain what people are looking for.
Old website - We recommend that you update it every few years. Going five years without updating is way too long by today’s standards.
Mobile responsive - Your website is not mobile-friendly or does not cater to mobile devices.
Dead links - A dead link is one that points to a page that no longer exists, whether it's internal or external.

Steps you take to refresh your website

1. Revisit your outdated website design

Examine your website design critically. A makeover is definitely in order if it’s been more than five years. It might still make sense to upgrade your website design even if it’s not very old – if it’s behind the current trends.

2. Check your website data

An analysis of your website can give you a wealth of information about how to make the website perform better. This will help you to determine whether you need to upgrade your website.

3. Look at competitors’ websites

Start by looking at your competitors’ websites: do they look more modern than yours? However, you can use specialised tools to determine whether they are performing well and not just looking new. For example, SimilarWeb and Ahrefs are two tools that you can use.

4. Modernise your website design

Now that you’ve completed the steps above, it’s time to work on your website’s new, modern design. Based on the results, you might need to update your website with a complete overhaul, or you might need to pay attention to different parts of your website.

In order to keep your website up-to-date, you should not only research popular web design trends but also carefully determine which ones are relevant to your business.

5. Add useful multimedia features

Animation and video content can liven up your website, make it more recognisable, and encourage visitors to stay longer and take action (e.g., registering, subscribing, or making a purchase).

It’s also important to exercise caution when adding multimedia elements to your website. Too many can harm usability and user-friendliness. Aside from flickering animations, it’s recommended to avoid animations that are too bright or flashing too fast because these can cause headaches and even trigger epileptic seizures in some users.

6. A/B testing

We recommend A/B testing your updated website before launching it. A/B testing involves showing two versions of your website to different groups of users. In the course of using both versions, algorithms analyse the users’ behaviour and determine which version generates higher engagement and higher completion rates. As a result, you’ll know which version of upgrades is best for your business.

Sometimes, when you make a big redesign, you may see some updates perform better in one version and others in another version. Alternatively, you could combine the two first versions into one-third version and run an A/B test on it.

7. Test all new features and implementations

It is crucial, at this point, to treat the launch of any new features as a launch of a new site and test them thoroughly.

Testing is even more important if you’re changing parts of your website instead of redesigning it from scratch. Why is that? Because adding new features could disrupt existing ones. Hence, testing the interaction is crucial. Due to this reason, we always urge our clients to take ample time to test new and old features.

In Summary

The benefits of updating your website’s code, design, and SEO are great. The top ranking in organic search can be achieved by regularly updating quality content, and a modern look shows your customers you’re keeping up with the times. Your website will be safer and earn the trust of both users and search engines by using the latest technology.

Solution 17 has experienced front-end and back-end developers as well as UI/UX designers who can help you update your website for 2022.

Check out our full list of website services.

Are you struggling to generate sales or increase website traffic?

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