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Web development:

How to develop a
user-friendly web design

“60% of consumers rate usability as an important design characteristic for an online shop”

There are lots of things involved when it comes to web development but making sure everyone’s experience is user-friendly is one of the most important factors. To put it simply, “make it effortless for your users, and they will stay; make it difficult, and they will leave“-  Itechnic.

The key to a site with a good user experience (UX) is to make improvements frequently. Take the time to ask your customers what tools would help them and add those to your site. Remember, the tools that are useful for an eCommerce site will differ from those that are useful for a blog so make sure you pick which tools are right for your site.

Test everything and try to look at your site through the eyes of your audience. Eventually, your site will become easier to use for your specific target audience and will help lead to more sales or new clients.

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What does user-friendly mean and why is it important?

User-friendly describes a website interface that is easy to use. It is “friendly” to the user, meaning it is not difficult to learn or understand. While “user-friendly” is subjective, below are some common attributes found on user-friendly websites.

Simple
Clean
Intuitive
Clean

User-friendly websites are important because they are typically more successful than those with complex interfaces that are difficult to use.

What can you do to make sure your website is user-friendly?

 

1. Make your site responsive

 

Users need to be able to navigate through your site easily, regardless of the device they are viewing it on. 

80% of internet users own a smartphone and are spending more and more time accessing the Internet via their phones. With that in mind, having a responsive layout becomes absolutely critical. 

Does your site look good on both desktop and mobile? It doesn’t necessarily have to look the same. It is more important that mobile users can see things without having to zoom in every few seconds and navigate easily throughout the site.

Your navigation should be easy to find and use on any device. It can be designed to be responsive, or you can use a mobile-first design approach. Read more about why mobile navigation is important here.

2. Make sure navigation is simple

 

Simplicity in web design and development is not a new concept. However, today’s users want (and need) things to be as simple and intuitive as possible. Instead of coming up with complex page names and multi-level navigations, name each page appropriately and clearly. This will allow people to make their way around your website with ease and find the content they’re looking for. A happy user is more likely to convert to a customer.

3. Place your logo in the top left

Visitors to your website will expect your logo to be in the top left corner of your website, so give them what they want! This will allow users to easily identify your brand. Your logo should also be clickable and should direct users back to the home page from wherever they are on your site. Don’t make users hunt for your logo or brand identity.

4. Include your contact information

If you don’t have a straightforward way for consumers to contact you, you risk losing the trust of those who land on your page. About 51% of people state they believe complete contact information is something many websites are missing. If your contact is simply an email, consider adding more options.

The more ways you allow a user to contact you, the better. Consider adding options like a live chat, or social media direct messages, the more options the more chances people have to get in touch. Remember, not everyone will have the same preference of contact method so try to keep as many people happy as possible.

You should also make sure to include your social icons on each page of your website. Combining visual aids and words will help with the clarity of CTAs and contact buttons will help make them as clear as possible. For instance, having a clickable envelope next to the text ‘email us’.

5. Make content easy to skim

Your language should be:

Simple
Concise
Engaging

You should include:

Headings
Subheadings
Bullet Points

These will make it easy for readers to skim your content. Nothing will turn off readers faster than hard-to-read text. Make sure you use a clean design with high contrast to make everything as easy to read as possible.

Also, avoid using too much industry jargon whenever possible. It’s okay to use words that show you’re an expert in your field but it’s also important to understand the knowledge level of your audience and to make sure you’re writing for them. If you do end up using industry jargon be sure to explain it!

6. Add search functionality

Sometimes, even the most experienced of website users won’t be able to find exactly what they’re looking for. In this situation, they’ll be expecting your site to have search functionality. If you don’t have one on your website, they will likely leave and find another site that is easier to navigate. It’s a basic design feature that definitely shouldn’t be neglected.

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7. Make sure your website is super fast!

Slow-loading websites just don’t cut it today. If your website doesn’t load in 3 seconds or less, you’re going to lose visitors. According to a study done by Google, “53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.” 

Simply put, if your website is slow to load, users will not find it friendly and will leave without converting to customers. Learn more about why your site could be running slowly here.

All the tips mentioned in this article will help your business website become more user friendly. Not only will users feel welcome, but they will interact more, visit your website again and recommend it to others. As a result, the number of visitors to your website as well as your goal conversion is more likely to increase. 

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