With this many minutes spent scrolling on TikTok your business is bound to be seen, right? Well the answer is no! Although over 3 billion people have downloaded this app nothing is guaranteed which is where we come in. With the right strategy you’ll be sure to watch your followers grow and your business succeed on this platform.
One element that is essential in your TikTok strategy is hopping onto trends. Whether that be trending songs, sounds or dances this will be your number one shot at boosting your video views and following. The platform is built on people utilising what’s trending with their own spin!
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What are TikTok trends and why are they important?
As mentioned earlier, TikTok trends consist of many different forms such as original sounds from users, catchy songs or remixes, hashtags, dances, challenges and effects!
A trend is any type of content that sends a surge of popularity throughout users on the app. As you scroll on TikTok you can see at the bottom what sound they are using. You can then click on that sound and apply it straight to your own video, making it extremely easy for a sound to start trending.
TikTok trends are so important because they increase your reach on the app. If you catch the algorithm your video will be shown on the ‘For You Page’ for thousands (if not millions!) of people to see. When you open the app you are shown the ‘For You Page’ by default making it so your account has the chance to reach huge audiences when using these trends to your advantage.
Now you know what trends are and why they are important, the next step is to identify what will be trending next so you’re ahead of the curve. Read our 4 ways below!
1. Research other creators
Firstly, you’ll want to do some market research. Spend some time scrolling the platform to see exactly what people are listening to and doing on the app at that time. Trends can go as soon as they appear so you need to hop onto them fast!
These are the most followed TikTok creators in 2022 and they are a good start when researching what trends will take off next.
2. Identify trending hashtags
When it comes to increasing organic reach hashtags hold their important title. We’ve even written an article all about increasing organic reach by choosing the best hashtags on TikTok. Give it a read!
Using hashtags will help the platform categorise your content and push it towards the right audience. To find current trending hashtags go to the discover tab within the TikTok app. From there you will be able to see what’s trending. Once identified, create an interesting video that is both relevant to the hashtag and to your brand – get creative!
3. View the trending page
TikTok wants to make it easy for you to find what’s trending so you stay engaged and away from their competitors like Instagram reels and Youtube shorts! Therefore, there’s a handy discover tab that will show you a range of videos that they deem as trending. If you hit the algorithm just right you can even appear on this board, much like the Instagram explore page!
4. Download a trend predicting app
This step may seem like a no-brainer but take your search to Google! Type in “upcoming trends (month / year). From this we discovered the app TrendTok. This app uses AI to find what trends will be coming up next! With 11.9K reviews and an average rating of 4.8 stars this app is trusted by thousands of creators and marketeers to help them stay one step ahead of their competition.
If you are a small business and find yourself being spread thin, using a third party software to help you discover, predict and analyse trends will be a timesaver!