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Paid Media

The Four Key Paid Media Campaigns

Social media will account for 33% of all digital advertising spending in 2022

When it comes to driving website traffic and increasing online sales, paid media campaigns need to be a priority in your strategy. Huge companies such as Nike, Apple and even Google have dabbled in the world of social media ads and you should too!

With millions of people worldwide downloading social media platforms including Facebook, Instagram and TikTok your business can tap into a huge market that is essential for growing your brand. And we’ve haven’t even mentioned how many people search Google per day! 

In this article we’ll break down 4 of the top paid media campaigns and how you can start building them

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What is a paid media campaign? 

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience.” 

In a nutshell, a paid media campaign refers to external marketing efforts that involve digital advertising such as PPC (Pay Per Click) and display ads. 

What are 5 examples of paid media ads?

Display ads
Search engine ads
Social Media Ads
Video ads

1. Display ads

A display ad is an ad that incorporates an image (or video), text and a URL where a potential customer can easily purchase a product or learn more about your business. These types of ads are a quick and honest way to promote your business. 

There a 4 different types of display ads: 

Remarketing ads
Personalised ads
Contextually targeted ads
Site placed ads

Keep in mind that these types of ads have their pros and cons! 

Display ads will help you convey your message quickly and they are easy to create – perfect for those who don’t have the resources to pour into ad creation. When placed correctly, these types of ads are less disruptive than other methods of traditional advertising such as TV or radio – making them desirable. 

Although, there is a risk that the ad will be too simplistic. Think about what your brand is trying to achieve and if this ad will work well for you. 

2. Search engine ads

Search engine ads are essential for increasing the visibility of your business. When someone types in a query on Google, thousands of results are shown on the search engine results page, otherwise known as SERPs. By creating and paying for a google ad you can bup your website to the top of the results page so potential customers will come to you first before exploring their options. 

Creating a search engine ad is straightforward. Firstly, set yourself up with a Google ads account and take time to reflect on what you are trying to achieve. We’ve written all about how to create an effective Google ads campaign. Go through our step by step guide here.

3. Social media ads

At Solution17, we love a successful social media ad. Your campaigns have the potential to reach hundreds of thousands of people, making an ad across social media perfect for increasing your brand awareness. 

You have two options when it comes to social media ads.. One is to create the ad within Facebook ads manager, and the other is to “boost” certain posts. When you boost a post you are putting money behind content that is already on your feed. Creating an ad gives you the opportunity to start from scratch and build an advertisement that your followers won’t see. This is great if you are incentivising with a discount for first time purchases. Boosting a post is perfect for increasing the reach of your social media competitions

4. Video ads

Video ads are a powerful tool in the marketing world. They elevate a regular brand advertisement and offer a greater opportunity for engagement. Video ads are used by huge corporations as well as small businesses to drive interest and capture the attention of potential customers. 

Did you know that YouTube is the world’s second-most visited website with 1.7 billion unique monthly visitors?! Video ads generate over 3x as many leads when compared to static images so that’s why Many businesses are choosing this platform to build their video ads. It’s amazing for brand awareness!  

Read our step by step guide to create your first YouTube video ad

Are you struggling with you paid media campaigns?

Contact us for a meeting to discuss how we can you

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