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Social Presence:

The Importance Of Having
A Strong Social Presence

Google handles more than 40,000 queries per second. That translates to over 3.5 billion searches every day!

Firstly, let’s start with the basics: your business NEEDS a social presence! The history of the phrase ‘social presence’ is complex. Social presence reflects the ability to establish and engage in purposeful relationships.” But in 2022, social presence has become intertwined with your ability to communicate online, particularly across social media. Social media is important whether you run a small local business or a big national company. It is not just a trend. It is an essential piece of your business marketing strategy.

While you don’t want to solely rely on social media to drive business growth, social platforms are the best way to connect with your customers, increase awareness and boost sales and lead in order to increase your revenue.

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What is a social media presence?

In short, social media presence refers to the visibility a brand has on social media platforms and the connection it builds with its community. The stronger your presence, the more trust you can build with your audience before developing a direct relationship beyond this marketing channel.

Why do you need a social media presence?

1. To connect with your customers

Building strong customer relationships is an essential part of business and marketing. It is much cheaper and easier to retain loyal customers than singularly focusing on converting new customers. Using social media is one of the most effective ways to build these relationships as you can have real-time communication with your customers. 

These communications can be more effective as you can gather insight into the person you are talking to, including using their first name to show you are being perceptive and aren’t just pushing your brand on them. Social media should be fun, and relatable!  You don’t have to be overly casual if that doesn’t suit your brand however, there are still ways to let your audience enjoy your presence through your brand voice.

As a result, you will have stronger relationships with your audience. Therefore, these loyal customers will be more likely to share your products and services with their friends and followers. Above all, there is nothing quite as effective as word-of-mouth marketing.

2. To increase your brand’s awareness

After you’ve got these loyal customers, you’ll still want to be looking out for new customers to join your audience. To do this you are going to need to increase your brand awareness. 85% of businesses use social media primarily for brand awareness. 

Using social media to promote your brand can cost you almost nothing. While you may decide to use sponsored advertising, you’ll find that this is relatively inexpensive and very flexible, you can also spend nothing on social media and this will still be more successful than using traditional methods of advertising.

The amount of people on social media has been building and building every year. There are millions of potential customers out there as we can see in the graph below. This is proof of the huge potential social media has to offer.

There are many ways to help with increasing your brand’s awareness:

3. Boost your revenue

Connecting with your customers and boosting your awareness is subsequently going to have a knock-on effect on your business’ revenue. However, there are a few other things you can do too:

Making it easy for people to purchase via your social media. You use things like:

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To sum up, considering the positive consequences listed above, we can see clearly that the truth is social presence is absolutely essential to your success online. Explore our articles in our learning centre to find out how you can improve your social presence or click below to get in touch for our help in this matter.  

Are you struggling with your social presence?

Contact us for a meeting to discuss how we can help you 

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