About the project
Jane Taylor Millinery is a bespoke hat and headpiece maker, based in the Kings Road in London. They create beguiling, beautiful hats, tailor made for celebrities and members of the Royal family; most recently providing plenty of pieces for both Prince William and Prince Harry’s weddings.
Jane’s physical store was the hub for the vast majority of her orders, but was looking to produce the same catalogue online, via a bespoke, ecommerce website store. There already was a website in place, but this was in need of a complete overhaul to allow clients to buy her fantastic work directly from the website.
What we did
Jane was looking for a very clean, elegant website where the product imagery would take centre stage. We kept the colour palate very muted and used the high-resolution images to construct the bulk of the design.
Alongside the aesthetics of the website, we created a robust, easy to use ecommerce functionality. Due to the ever-changing catalogue of pieces and the bespoke element, Jane needed that flexibility of not being restricted to a template store.
What they said
Solution17 have been a pleasure to work with! The project was delivered on time and on budget and I couldn’t be happier with the results. The new website will save me so much time and gives me a platform to direct potential clients to a full catalogue of my work.
The website will be an ever-evolving project. The bespoke element of Janes work will be the next area to tackle, where we plan to implement a system whereby clients can customise any product to their taste.
Using Google analytics results, we can also monitor which area of the site clients are viewing. We can then customise the site to drive traffic to specific areas/pages and increase online sales