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TikTok Strategy:

How To Start Building
A TikTok Strategy

Over 90% of TikTok users check the app every day, so take advantage of it!

Up until 2020, most influencers and businesses didn’t pay much attention to TikTok. Even though the app had reached a huge 1 billion downloads by February 2019.

Due to the recent events over the past few years, more and more people are signing up for TikTok accounts to stay entertained. In July 2020, TikTok launched the creator fund, allowing brands and influencers to create deals and make money from their content.

Currently, TikTok is one of the largest social media platform available on the app store.

For businesses, leaving TikTok out of their marketing strategies would be a missed opportunity. For beginners, getting the hang of this app can be difficult.

You’ve come to the right place if you are searching for answers. Learn how to develop a TikTok marketing strategy by reading on.

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What is a strategy in social media?

In a social media strategy you describe your social media objectives, the tactics you will use to achieve them, and the metrics to measure your progress.

Now let’s build your strategy

Use hashtags

Hashtags contribute greatly to the content that appears on the TikTok For You page. Popular hashtags will also be displayed on the discover page, so it’s important to pay attention to these keywords when using TikTok for marketing.

TikTok users often embed any trending hashtag into their video captions, but this isn’t always the best way to gain views or brand awareness. Instead, be selective in your use of hashtags.

Find your audience

Despite the misconception that generation Z is primarily children, this is not the case. The members of generation Z were born between 1997 and 2012. Our oldest generation Z members are currently in their early 20s, making them an ideal demographic for a number of industries.

Generation Z are considered trendsetters. Since they were raised with the internet, they understand it better than anyone else. You’ll want to keep a few things in mind when marketing to this group:

Keep things casual.
Keep it short and sweet.
Keep everything up to date.
Keep it sustainable.

Reach out to influencers

In social media, especially TikTok, influencers are everything. There are a number of high-profile creators with 100 million followers, such as Charli D’Amelio, Addison Rae, and Khabane Lame. If you really want to increase your visibility, you should consider contacting a content creator with a high engaged following.

Reaching the younger audience on TikTok can be challenging. One way of reaching them is to send PR packages. Influencers can use PR packages to promote new products and get feedback from their audience. Some content creators negotiate with brands in order to receive PR packages. In exchange, creators will do ads and unboxing videos to showcase the products.

Use available effects

TikTok is unique in that it offers a variety of visual effects. They may appear unrelated to marketing, but they can actually be used as a powerful tool for gaining views.

An interesting effect can be seen on a video when you click on it. You will then be taken to another page that has other videos with the same effect. Many users will be tempted to click through to other videos simply because they see interesting thumbnails.

By getting their video on one of these discovery pages, brands can increase views just by using this method. Also, some of these visual effects are quite eye-catching, so there is no harm in trying them out!

Use humour

Using humour in your TikTok marketing campaign is one of the most effective strategies. Even if a video is clearly sponsored, users will continue to watch if the narrative is interesting-and especially if it makes them laugh.

If brands use relatable, down-to-earth humour in their marketing videos, they will gain a larger audience. Consider creating a short, well-crafted ad skit. By doing so, you’ll be able to provide a viewer with an enjoyable experience while also selling your brand.

Engage with users

TikTok can sometimes go viral by pure chance, but it’s no different than any other form of social media. Making an effort to connect with other users will make it easier for you to gain a substantial following.

Try these techniques if you’re having trouble getting traction on your app:

You should follow more users, especially celebrities and content creators.
You should comment on other people's videos in a creative, funny or unique way.
Like other users’ videos.
Stitch other users' videos, or ask other users to stitch your videos.
Create a trend, or recreate a trend started by another user.
Tag other users (as appropriate) in videos and comments.

Reach a wider audience today with TikTok marketing from the link below!

Are you struggling with your TikTok strategy?

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