It’s tough to keep up with the endless stream of social media updates, trends, and emerging platforms, especially if you’re already juggling several priorities.
But this leaves us asking, how do I keep up with everything that’s changing?
Thankfully in today’s digital world, keeping up with social media news and trends does not need to be a time-consuming task.
You have many ways of collecting new data about trends, updates and platforms within a touch of a button. So, let’s utilise what we have and keep on top of it.
Let’s get straight in!
Here are some ways to keep up with social media trends and the top trends to watch out for in 2022.
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What are social media trends?
Let’s break it down. Essentially, a trend refers to a general direction in which something popular is developing or changing around at a particular point in time.
You can see, with the combination of trend and social media, a social media trend can be anything that experiences a large surge in popularity on one or more social media platforms for a limited period of time. The surge in popularity of the trend will result in many posts under that subject as well as hashtags and accounts based around that.
As trends don’t last long, you can be sure that there will always be a new one emerging to replace the old.
Why should we monitor social media trends?
By being a marketer in any business, it’s important to keep up with industry trends so that you don’t get caught off guard.
The importance of monitoring social media lies in the fact that social media is like a flowing river of conversation and content. Businesses need to act on the conversations and content that flow by before they disappear around the corner.
Monitoring lets your brand stay on top of popular social trends before they become viral. As well as promoting your brand, they help you identify potential influencers.
9 ways to keep up with social media trends:
1. Manage your time
Everyone has been sucked into social media holes…you start scrolling through the updates and before you know it, hours have passed. Rather than keeping up with social media news and trends every single day, you should schedule a time within your working week to catch up on social media updates.
As a result, not only are you able to filter out the news that is relevant to you and your community, but you also create a resource that makes updating your employees and consumers easier.
2. Set up alerts
Trying to stay on top of important updates can be stressful. In order to solve this problem, you can set up alerts like Google Alerts around keywords you’re interested in monitoring, whether it’s specific platforms, features, or events.
It’s also possible to create Google Alerts for influencers on social media and hashtags that you wish to follow. By doing so, you’ll be notified when they post content or are interviewed about social media.
We recommend getting these alerts once a day to keep your inbox from being cluttered. Simply type in your search term, select your frequency, and you’re ready to go.
3. Instagram Explore tab
Instagram’s Explore tab allows you to search for hashtags and search terms to discover what people are posting.
It also provides related searches to help you see what other people are talking about.
To see what’s happening, try searching for terms like “social media” or #socialmediamarketing.
4. Social Mention
Tracking trends across multiple social media platforms is possible with Social Mention. Simply enter a key phrase or keyword into Social Mention, and you can see which networks most frequently feature that term along with other metrics, such as whether the sentiment associated with the phrase or term is positive, negative, or neutral.
5. Top hashtags
There is a tool called Top Hashtags that monitors trends on Instagram, so you can search for hashtags that are popular, even if they aren’t listed on the top list. The tool is easy to use and provides a lot of information.
6. Utilise communities
LinkedIn is a very lively forum for discussing social media for business. In LinkedIn groups, you will find the latest updates on Facebook, new social networks, and theories about the future of social media.
Better yet, you will meet a lot of other social media enthusiasts with whom you can network.
7. Google Trends
Google Trends is the best way to monitor trending topics by using analysing search data, Google Trends will give you a more comprehensive picture of what is trending than data from just one social network, and this can help you make more informed decisions on what you promote, engage with, and follow.
8. Listen to podcasts
Listening to social media marketing podcasts is a good way to stay on top of what’s new in the social media space. Podcasts can cover a wide range of topics, from interviews, case studies, and news roundups with social media experts and influencers.
Podcasts can be listened to while you commute, at home, or just when you want a break from your computer
9. Subscribe to YouTube channels
Companies and social media experts use Youtube to post educational videos about social media topics. These channels can keep your company up to date with the latest trends and news in the digital world. Search for “social media trends for…”, then choose Channel from the Filters drop-down. Select a channel and click Subscribe to stay updated!
Check out our Youtube channel here.
What to expect from social media in 2022
The app’s growth has not been as fast as it was in 2020, but it is not likely to slow any time soon. In September 2021, TikTok reached one billion monthly active users. And the company has been investing in developing its advertising platform, which makes it easier for brands to advertise on the network.
The sale and services directly through social media platforms is called social commerce. Social networks have invested heavily in social commerce, and that trend is predicted to continue. In a study conducted by SproutSocial, 73% of businesses already participate in social commerce. Meanwhile 79% plan to do so in the next three years.
Currently, creators are having a big moment. Snapchat, Instagram and TikTok have all invested in their own versions of a creator fund. Approximately 50 million people worldwide consider themselves creators, according to a recent report on the creator economy. Social media is not the only platform that creators use, but those who do contribute an estimated, $13.8 billion to the influencer industry.
Social audio strategy
However, the appearance of audio on social media is new. From podcasts to music playlists, audio marketing can include a variety of approaches. A social audio strategy focuses on platforms that offer audio-only capabilities.
Considering TikTok’s popularity and Instagram’s announcement that video is valued, it’s no surprise that short-form videos will be a social media trend in 2022. Story videos are now available on all the major social media platforms in some form.
A lot of purchase decisions are now being influenced by sustainability and climate change, affecting social commerce. A study found that 28% of Gen Z adults were concerned about climate change, as reflected in their attitudes about brands. 89% of internet users think brands should do more to reduce their footprint on the environment. And 88% think sustainability should be a business-standard.
Update your marketing strategy
For marketers, the beginning of the year is a big one. In addition to looking back on the previous year and evaluating strategies, it’s also a time to assess upcoming trends. For example, there is no way to predict what viral challenge will emerge on TikTok, like with any social media platform. But you should consider all trends and popular platforms. Companies will invest in social commerce, audio content, and the creator economy. So, you should take this opportunity to update your marketing strategies. Update your marketing strategy here.