What is a Digital Marketing agency?
Digital marketing agencies will apply a wide variety of tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments.
Digital agencies work with all sorts of businesses from B2B to B2C and those working in the e-commerce industry.
Online marketing strategies are multifaceted strategies aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.
The results of digital marketing with marketing professionals can be dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.
Digital marketing agency services consists of the following tactics to reach your marketing goals:
In this blog post we will cover:
- – Content Marketing
- – Search Engine Optimisation (SEO)
- – Video Marketing
- – Mobile Marketing
- – Online Advertising
- – Email Marketing
- – Social Media Management
Website Design and Development
A creative digital agency often provide web design, web development and web content creation.
UX and UI design (user experience & user interface design)
A UX/UI designer starts by identifying problems that people have in their lives. These designers then work out how a website can help people solve these problems.
A design needs to fit within the capability and brand of the company that needs it so that’s a part of the designer’s responsibility. They must ensure that your business goals match the needs of the target customers.
Hypertext Markup Language (HTML) is a “standardised system for tagging text files to achieve font, colour, graphic, and hyperlink effects on World Wide Web pages.”
Using Cascading Style Sheets (CSS), you can “control exactly how HTML elements look in the browser, presenting your markup using whatever design you like.” CSS is a language for specifying how documents are presented to website visitors. It controls how they are styled and laid out on the page.
Using some or all of these web languages, web developers can build a website that is exactly right for what your business needs and wants. Check out our website development services.
Most digital agencies will offer a range of marketing services. Let’s take a look at some of the main components digital agencies often offer.
Digital marketing agencies that specialise in SEO (search engine optimisation) help their clients’ websites and website content to rank high on search results. They will have specialists perform the following as part of an SEO strategy:
- – Keyword research
- – Website audits
- – Backlink audits
- – Website and blog content
- – Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
- – Video description optimization
- – Link building
SEO agencies will stay on top of search engine optimisation best practices, including compliance with Google’s ever-changing search algorithm.
Link building is a very important part of your SEO strategy. However, it can be risky! Google places severe penalties on links that it considers ‘spam’. Worse case, they can even suspend your website if they suspect foul play.
When other websites link to yours, they help increase your credibility with search engines as well as internet users. As SEO specialist we can make sure all your links are above board and are helping, not hindering your SEO ranking.
Paid search, also called paid advertising, is another way to generate traffic to your website/landing page.
Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results.
Digital ads can appear on websites, search result pages (SERPs), and social media channels. This can help you bring in leads quickly.
To create successful campaigns, it is essential that they are properly set up in order to reach your target audience.
Digital marketing agencies that focus on online ads will know the right way to produce attention-getting and optimised ads.
It is helpful to pick a digital strategy agency which is adept in PPC campaign advertisement alongside being able to put together a full long-term marketing strategy for your business.
While PPC can work on its own, it works best when paired with a long-term strategy that can use the paid traffic you generate from your PPC.
Social Media Marketing
A digital media agency will often offer social media agencies services too when they need help with establishing and maintaining a social media presence leading to an increased brand awareness which as attainable with traditional marketing.
Social media marketing services with digital marketing consultants will manage social content creation and set up advertisements on social platforms like Facebook and Instagram.
They will also offer services related to responding and reacting to customer interactions on social media platforms. They may also offer influencer outreach for cross promotion or affiliate marketing.
This is a performance-based type of marketing where you pay for conversions rather than traffic.
How it works is that you get a professional blogger/influencer to market your products to their audience.
You would often pay them a percentage of the profits every time you gain a sale from these sources. A digital marketing agency will be able to find you the perfect influencers to collaborate with and communicate with them to organise the content and how the collaboration will take place.
Analytics and Measurement
Digital agencies will use analytics and measurement tools to track the performance of any campaigns they run for you campaigns and all services they look after for your business.
They will do this in order to make data-driven decisions. This will give your business a better success rate with any marketing campaigns you host, as they say ‘knowledge is power’.
A great design can make a big difference. Whether you need a new bespoke website, brand development, marketing content or a print service, a full service digital agency like Solution17 would have you covered.
Video is proven to achieve the most engagement on social media. Digital agencies, with a focus on social media marketing will be able to create amazing social videos using a mixture of imagery and videos and pairing them with trending sounds to create video content that performs successfully with your audience.
Similarly videos can be made for your PPC content and other social media advertising campaigns.
Here at Solution17…
As a digital agency Brighton we offer all the services you need to be a successful business online, get people to the end of the sales funnel, generate leads and increase conversion rates. We are a full-service digital marketing agency. These types of agencies tend to be larger than most other types of agencies and offer a variety of digital marketing services from web development to email marketing, we do it all!
Partnering with a full-service agency means you’ll have access to knowledge and experiences doing all the specific projects that your business needs doing. This might range from lead nurturing, website redesign to running your social media. Check out our full digital marketing services list.
For more information about how we can help you succeed, arrange a free consultation with us anytime!