Our most frequently asked questions at Solution17

At Solution17, we often get asked questions about SEO, web design and digital marketing.

Luckily, we are experts in these fields and we have the answers. 

So, let’s lay down those very answers and give you the tips you need to excel in these fields. 

In this blog post we will cover:

  • How long does it take to see SEO results?
  • How important are keywords in SEO?
  • Top 4 things to keep in mind when planning social media marketing

How long does it take to see SEO results?

SEO stands for search engine optimization. This is the process of improving your website in such a way that it ranks highly on search engines. By organising the site and improving its content and structure, you can get your website to rank higher in a search. 

It’s important to remember that SEO isn’t an overnight strategy. SEO is all about getting your website ranking high on search engines such as Google. Of course, this can be very competitive and so it will take time to work your way up. 

The first few months of the process usually involves making lots of updates to your website that will help it rank higher up. This can take a lot of time as the algorithms of the search engines constantly change. 

You also will need to wait for the search engines to start picking up all the updates you’ve made to your website and see what these changes mean for your ranking. 

The hope is, all this will increase your website traffic and therefore result in better business. These tend to go hand in hand of course. The higher your ranking, the more traffic you will receive.

The whole process can take on average 3-9 months to get right. Even when you start to rank highly, the work isn’t over there. 

This process is a constant battle as the algorithms for the search engines change all the time. It’s important to consistently work on your SEO and ensure your website is updated to keep up your rankings.

How important are keywords in SEO?

Keywords are used to put your content or website into a specific niche, so that when someone searches for that keyword in a search engine, your website comes up. 

This is a tricky business because it’s vital the keywords target the correct audience when being searched for. 

Your website has to cover quite a few keywords to ensure it appears in multiple searches. However, a mix of both vague and specific keywords is essential.

This is because it is important that your website shows up in multiple searches yet all of them need to be relevant to the website itself. 

For example, let’s think about a website specialising in window cleaning. It should come up in more vague searches such as ‘window cleaning’, however the problem here is this is so vague that you will come up in searches everywhere, including places your service can not reach. 

An example of a more specific keyword phrase would be ‘window cleaning brighton’. This targets all people searching for window cleaning but specifically in the area you operate.

This leads to more viable customers.

Keywords need to be used across your site including:

  • The body of texts
  • In the webpage content
  • Meta description
  • Included in the website url

Covering all these areas gives you a higher chance of ranking well in the search engines. This will lead to not only more traffic but also relevant traffic. 

Top 4 things to keep in mind when planning social media marketing

  1. Make a social strategy: When you start creating your social media for your brand, it’s important to plan ahead. Creating a social strategy is really helpful as you can come up with goals for your social and create a theme.

When creating this plan, it’s helpful to have an idea in your head of your goals. Especially how you want your socials to look. This can include colour palette, fonts to use and the general design of graphics across your socials.

We talk about creating this and a brand bible is our previous blog post!

2. Create mockups of your instagram feed: Planning ahead of time and creating your content early can really help in creating a consistent style for your instagram feed.

Instagram feeds with consistent themes tend to do better than those without. This is usually due to them being more eye catching and looking better thought out. 

Scheduling your content ahead of time is a great way of being ahead of the game and ensuring you’re never short of content. 

3. Figure out your target audience: It’s vital you know your target audience. Make sure your content is aimed at the people you want to engage through your socials. 

Plan this thoroughly beforehand so your content is accurate from day one. This will help ensure that the audience you are targeting will see your posts and engage with your socials more. 

This will convert into sales from these targeted people, as the content will speak to them and they will be more likely to make a purchase. 

4.Figure out your messaging and tone of voice: What kind of tone does your brand have? Formal, friendly, serious, funny? 

Working this out is super important so that there is consistency throughout your socials when it comes to your tone. Make sure to have decisive ideas about what kind of brand you want your audience to perceive you as. 

This can include how you reply to comments, direct messages and whether or not you use emojis. 

This is what your audience will notice when interacting with your content. Most people find out about brands via social media now and even shop through it. Especially since Instagram launched its shop area for people to shop what they see. 

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