75% is a crazy statistic, right?! With technologies advancing at a rapid pace it’s time for your business to keep up. With first impressions being 94% design related, effective website design sits at the core of driving leads and sales.
By ensuring that your website is search engine optimised, user friendly and mobile responsive (to name a few) you are giving your brand a competitive edge in order to secure more clients, sales and increased conversions.
Need some guidance? Don’t worry we have you covered! We’ll take you through 9 ways you can develop an effective website design for your business.
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What is website design?
“Web design is the process of planning, conceptualising, and arranging content online.”
The term references many different aspects in the maintenance and production of websites such as graphic design; user interface design; including standardised code and proprietary software; user experience design; and search engine optimisation.
1. Create a user friendly website design
Usability is one of the most important factors when designing your website. To put it simply, “make it effortless for your users, and they will stay; make it difficult, and they will leave“- Itechnic.
User friendly websites make all the difference when grabbing the attention of new visitors and maintaining the interest of old ones. User friendly website examples include Mosaic Tables, Medium, Virgin America, Airbnb, Boosted Boards and Dropbox.
2. Ensure that your site is mobile responsive
A responsive website has a flexible layout that adjusts according to screen size, meaning that your design will look great on desktop, tablet and mobiles. Ensuring your web page is responsive is essential for making the right impressions on users coming from different devices.
3. Keep your branding consistent
To keep things short and sweet, consistent branding and design leads to brand recognition. When starting a website design project you always want your business to have a strong design that customers will recognise.
Our tip! When thinking of branding and even logo design, pick a signature colour for your brand as “using a signature colour can increase brand recognition by 80 percent” as found by Reboot.
4. Optimise Your Content For Search Engines
Search engine optimisation (SEO) is essential when creating content for your website.
By applying techniques such as keyword research you are helping the visibility of your website in the long term getting your business to the top of SERPs (Search Engine Results Pages).
Click here to learn how to measure if our SEO content is driving traffic to your website.
5. Include Calls-to-action
Calls to action or CTAs are important for encouraging your visitors down the sales funnel. Neil Patel agrees by recognising that “the call to action (CTA) can be seen as the bridge between marketing and sales.”
By adding CTAs to your website you are actively motivating your customers to other areas of your website where they can learn more information, visit a product or service or generate conversions.
6. Choose aesthetically pleasing imagery
With 90% of information transmitted to the brain being visuaI, imagery is great to include in your website design. Imagery and videos also help keep your customers engaged, including these two will increase the average engagement time on your website.
When adding imagery to your web pages make sure they are optimised for search engines.
7. Have clear website navigation
94% of consumers say they want an easy to navigate website. As customers ourselves, there’s nothing more frustrating than not being able to get from A to B easily. By having poorly designed website navigation you will lose people’s interest and therefore business.
Read our guide on how to create effective website navigation.
8. Consider Loading time
Loading time is a big factor of website design, the longer the visitor has to wait for information the higher your bounce rate will be. 40% of polled internet users report abandoning a site if it takes longer than 3 seconds to load.
In terms of ideal loading time, this is predicted to be from 2 to 5 seconds. However, “47% of users expect desktop sites to load in 2 seconds or less.”
Click here to learn about the 7 elements that are slowing your website down.
% of Consumers who admit that page speed impacts their willingness to buy from an online retailer.
9. Encourage conversions
All of the above elements will work together in harmony to help you increase conversions for your business. There are also many other ways frontend developers can help your conversion rate using web design. Components such as using negative space effectively, limiting visitors’ choices, using human faces.