With mobile devices accounting for over 50% of all website traffic, it’s essential that your business builds a mobile responsive web design.
Nowadays, everyone seems to be glued to their smartphones whether they’re on social media, checking their emails or researching information. All of these factors can lead someone to your website, so make sure you’re prepared when they find it. Poor website design is a leading cause of bounce rate. If your website doesn’t make sense then your visitor will leave without interacting.
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What does “mobile responsive web design” mean?
A mobile responsive website is a website that optimises its content for mobile browsing. The layout will respond to the size of the screen that you are using; this goes for phones and tablets.
It’s also useful to know the difference between a mobile friendly and mobile responsive website. “Mobile-friendly is “seeing” the same information from desktop to mobile. Mobile-responsive is “experiencing” the same information from desktop to mobile”.
Now you know what it means, let’s look into why it’s so important!
1. Visitors prefer using mobile
Picture a commuter heading to work or a person always on-go-to, if your website isn’t responsive for mobile you’ll lose these potential users immediately. If you want your business to tap into your entire target audience then you can’t afford to alienate a segment of users. When the majority of website traffic does, in fact, come from mobile devices you’ll risk losing a huge chunk of visitors.
This could also counteract your efforts with Google ads, for example. If you’re paying to rank at the top of Google’s result page, but mobile users will exit once they click on the ad then your investment won’t be effective. This will also increase the bounce rate on your website.
2. Enhances browsing experience
Browsing experience is extremely important for your website. You want your visitor to easily navigate your site and have it feel effortless to do so.
Take Shopify, this website is a great example of mobile responsiveness. One example is how they deal with navigation from desktop to mobile.
On the desktop, the menu is laid out along the very top, making it easy for the user to find what they are looking for. On mobile, the navigation is in a ‘hamburger menu’ so the viewer isn’t overwhelmed with too much information on a smaller screen.
Other mobile responsive websites include:
3. Grabs your visitor’s attention
Attention spans are shrinking in recent times (we look into this further in how website design impacts your conversion rate), so it’s no surprise that your website needs to make an impression. You want your audience to think ‘WOW’ or ‘that’s interesting’ at first glance!
By optimising your website for mobile viewing you are ensuring that your first impression won’t be hindered by poor website design.
Another important way your business will grab attention is by including important information ‘above the fold’. The Guardian does this brilliantly by having one news story larger in your view but if that doesn’t do the trick there is another news story to the right that may grab your attention. By having all of this in view as soon as you open the page you are doubling your chances for the audience to become engaged.
4. It improves your SEO
“Responsive websites have a greater likelihood of ranking high in SERPs. The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.” – Forbes
The Search Engine Journal adds “Time on Page can be an important indication of whether your content matches what the user is searching for and whether they’ve had a positive experience on your site.
The reasoning is that if a user is unsatisfied by your content (or, in this case, your website experience), then they are unlikely to stick around.
Responsive web design makes websites more accessible, fast, and easier to navigate.”
5. Makes your website more shareable
“There are more than 200 million business accounts on Instagram globally that users visit every day”. Stand out from a sea of competitors online by making your website mobile responsive so it can become shareable.
With Instagram raking in a whopping 500 million daily active users globally it’s essential that your business taps into this audience. With people and businesses using instagram more than ever there’s the opportunity for your website to be shared to people worldwide in a tap of the button. If someone shares a link to your website on their stories and their follows click on it you’ll loose them immediately if your layout isn’t optimised for that experience.