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Digital Marketing:

5 Key Areas Of Digital Marketing
& Why You Need Them

Google handles more than 40,000 queries per second. That translates to over 3.5 billion searches every day!

Get your business seen and heard with digital marketing. People are using their phones to get information now more than ever, by applying a digital marketing strategy you can help your business have a competitive edge increasing your brand awareness and boosting sales.

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What is digital marketing?

Digital marketing (also known as online marketing) connects customers with businesses using forms of digital communication. This includes email, social media, pay per click ads, website search engine optimisation and more. 

So, you’re here to learn about our 5 key areas and why you need each of them to grow your business. Let’s get started!

1. SEO

Have you heard of SEO but don’t know exactly what it is? Well, SEO stands for ‘Search Engine Optimisation’, which is the process of driving free, organic traffic from search engines. Applying SEO techniques will boost your rankings and increase your position on SERPs (search engine results pages).

This is important because more than 90% of people never get past the first page of their Google search

To create an SEO strategy for your business you need to keep these key points in mind:

Finding relevant keywords
Identifying and including backlinks
Showcasing high quality photo and video content

We’ve explored all the techniques to optimise your website. Click to read the best techniques to drive organic traffic to your website.

2. PPC

Google ads – why invest? We’re here to tell you that there’s tons of reasons why you should be involving google ads as part of your digital marketing strategy.

Traffic generated via PPC advertising brings 50% more conversions than organic advertising.

On Google ads alone you can build an ad that caters to your specific goals and needs. Whether you want to create search ads, display ads or video ads for Youtube the limits are endless. We’ve created a guide to show you how to create an effective Google ad campaign.

With Youtube being the world’s second-most visited website with 1.7 billion unique monthly visitors, advertising on this platform shouldn’t be overlooked. Read our Youtube advertising guide to help your business take the plunge.

3. Social media marketing 

With 53% of the world’s population using social media, it’s essential for your business to create an effective social media strategy that taps into your audience. 

If you are just starting out a strategy will give you the peace of mind that you are directing your marketing efforts into the right place. As a result you will watch your followers and brand awareness grow

Social media marketing involves everything from the frequency of your posting, your brand message and also your paid media. “In a 2021 a HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media.”  Boosting Instagram posts is an effective way to increase your brand awareness quickly. Combine that with a competition or giveaway using your product and you are onto a winner.

Need some advice on how to use social media for your business? Check out the tips below.

4. Affiliate marketing  

Two minds are better than one, right? Did you know that the affiliate marketing industry was predicted to be worth $8.2 billion by 2022? That’s up from $5.4 billion in 2017! 

One of the most popular avenues of affiliate marketing is working with influencers and their platforms. An influencer can earn commission on your products by promoting a specific affiliate link. The idea is that they will endorse your business and incentivise their following to purchase. 

You can also use affiliate marketing to your advantage by creating competitions. Reach out to influencers in your niche that will promote your product whilst simultaneously increasing your follower count and engagement rates.

5. Email marketing

As one of the first clicks of the day, entering the inbox of your potential customers should be a top priority.

B2B marketers also agree, with 59% of them stating that “email marketing is the most effective channel at generating revenue”.

But, email marketing goes way beyond your weekly or monthly campaigns. Let’s look into automated emails.

Benefits of email automation include:

Personalising your customers’ experiences.

Improving your customer retention rate.

Luckily, we’ve written all about automations in our learning centre. Click here to learn which automated emails you should be making. And if you’re stuck at the beginning, learn how to determine and create audience segments for email marketing.

Are you struggling to generate sales or increase website traffic?

Contact us for a meeting to discuss how we can help your website 

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